Digital Masterclass 1: How to build a personal brand and engaged social media following

$99 AUD

Digital Masterclass 1: How to build a personal brand and engaged social media following

The first of a two-part virtual series, this digital masterclass is a live 90-minute interactive webinar that will teach you how to build a personal brand and engaged social media following so that you can attract cash paying clients in your online business.

Designed specifically for health professionals, this masterclass will guide you to build a brand, set yourself up on social media, develop confidence online, create engaging content, attract followers and so much more, so that you can establish a platform that can be used to generate revenue in your business.

Hosted by Rachel Hawkins and Rebecca Gawthorne, this live digital masterclass will include practical, real world information that you can’t find on Google.



Rachel Hawkins and Rebecca Gawthorne are Australian dietitians and social media influencers with a strong presence in the online health space.

This masterclass is the first of a two-part LIVE virtual event where you will learn how to build a personal brand, set yourself up on social media and attract the right people to your platforms so that you can convert your followers into paying clients.

Let’s face it, you know your stuff, so now it’s time to show it. This masterclass will help you to develop the confidence to show your face online and establish yourself as a credible source of information on social media.

Whether you are just starting out online or you have a social media presence but are struggling to attract new followers, this masterclass is for you! Join us for the best professional development event you will do all year and take your social media game to the next level!


You will learn…

  •   How to build a personal brand and turn it into a business asset
  •   How to find your niche (and why this is important)
  •   Why every health professional needs to be on social media
  •   How health professionals can set themselves apart from other ‘influencers’
  •   What you can and can’t do when working online as a health professional
  •   Instagram basics – how to set your Instagram page up for success
  •   How to develop an effective social media and content strategy
  •   How to create content quickly so that you can post regularly and effortlessly
  •   Simple tips for creating a killer feed – photography, editing tools and more!
  •   How to decode the Instagram algorithm and use it to your advantage
  •   How to interpret and understand your analytics so that you can create more of the content your audience loves (and less of the stuff they don’t!)
  •   Simple ways to increase your engagement and attract the right followers
  •   How to deal with online trolls and negativity
  •   How to boost your productivity so that you’re working smarter, not harder
  •   How to overcome imposter syndrome and feel confident showing your face online


When: Thursday  29th October 2020 

Time: 12pm

How it Works:

This is a VIRTUAL EVENT, therefore no physical item will be shipped to you.

1. After you purchase the masterclass bundle, you will be sent an email that includes a link to register for the event, followed by an email with the link to join the masterclass.

  1. Clear your schedule and mark both dates in your calendar. 
  2. We will send you event reminders in the lead up to the masterclasses. These emails will include all the information you will need to enjoy the masterclasses on the day. Spoiler: All you will need is a good internet connection and a comfortable spot to watch from.

    Terms and Conditions of Purchase:

    Your purchase allows you (1 individual) to view the masterclasses. The masterclasses and content within the masterclasses cannot be resold or redistributed. You may not forward, share, sell, or distribute the masterclasses to others. All rights are reserved by Rachel Hawkins and Rebecca Gawthorne.

    Because this is a virtual event there are NO REFUNDS OR EXCHANGES and all sales are final, but please contact me if you have any problems with your order.


    I can’t make the live events. Will the Masterclasses be recorded?

    Yes! The Masterclasses will be recorded. The recording/s will be sent to everyone who has purchased a ticket/s following the event should you not be able to tune in live.

    Will there be an opportunity to ask questions during the Masterclasses?

    Yes! We both wanted the Masterclasses to be as interactive as possible in order to provide you with as much value as possible during the 90-minute webinar. We have allowed 30-minutes to answer questions from attendees on the day.


    I’m a dietitian. Will the Masterclasses contribute to my annual CPD hours?

    If you are an Accredited Practicing Dietitian then yes, the Masterclasses will provide you with 3hrs to put towards your annual CPD requirements. Unfortunately, if you are a Registered Dietitian then this masterclass cannot be used towards your annual CE requirements.    


    What social media platforms will you be teaching us about in these Masterclasses?

    The masterclasses will be focused on Instagram. While we will touch on the various other social media platforms that exist (e.g. Facebook, TikTok, LinkedIn, YouTube, Twitter and Pinterest) and the audiences they attract, we will not be talking about them in detail. Unfortunately, there simply isn’t enough time to cover them all in detail in a 90-minutes webinars, so we will be focusing on one platform (that being Instagram) and teaching you how to nail it!


    Both you and Rebecca are Dietitians…are you sure that these Masterclasses are suitable for all health professionals?

    Absolutely. The information in the Masterclasses can be applied by all health professionals. Given that we are both Dietitians, a lot of the examples and real-life stories we share are from our experiences within the nutrition and dietetic industry. However, the Masterclasses will also include examples from other areas of health so that you can see how our teaching points can be applied within other professions.


    I don’t know anything about social media, will Masterclass 1 help me?

    If you’re new to social media, we suggest attending our first masterclass ‘How to Build a Personal Brand and Engaged Social Media Following’ before attending this one. This masterclass is better suited to people who either have an established social media presence and are now looking to monetise their platform/s, or have a goal to eventually utilise their online presence to make money (think seeing online clients, running programs, selling products, working with brands, podcasting and more). 


    I’m a student. Can I still do the Masterclasses?

    Absolutely! While you are studying is a great time to start building your presence online before you start working as a health professional. The masterclass can help you earn some money on the side while you study, network or even secure a future job!  


    How much does it cost? Will it be of value?

    You can purchase the Masterclasses separately for $99 AUD each or for $159AUD as a bundle deal. These Masterclasses will teach you how to use social media to grow your business and  generate additional revenue in your business. You may be able to claim the webinar cost as a tax expense. And we can teach you how to make the money back from this webinar and more, in just a single post on social media!!


    I’ve never attended a webinar or used zoom. Is it easy?

    Yes! Joining the webinar is as simple as clicking one link! All you will need on the day is a good internet connection and comfortable place to view. You will join the webinar muted, and your camera off so you don’t have to worry about wearing pants.

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